and Ghost Fishing, a non-profit organization working on lost and discarded fishing gear removal, are teaming up for the 27th Anniversary of the highly popular Shark Week, the network’s annual week long programming event devoted entirely to the ocean’s apex predators.
Shark Week will partner for the first time with Ghost Fishing this year, a non-profit organization that collects, motivates and initiates ‘ghost fishing’ projects around the globe. Derelict fishing gear, sometimes referred to as “ghost gear” or “ghost nets” is any discarded, lost, or abandoned, fishing gear in the environment. This gear continues to fish and trap animals, entangle and potentially kill marine life, smother habitats, and act as a hazard to navigation. Ghost Fishing is a network of experienced and well-trained divers, who remove marine debris and make the problem called ghost fishing visible to a worldwide audience.
Shark Week, television’s longest running must-see summer TV event, returns to Discovery Channel on Sunday, August 10. Building upon last year’s 11 shark-filled specials, a whopping 13 Shark Week shows coupled with a live talk show each night gives this year’s Shark Week the most premiere hours ever featured in the event’s 27-year history.
Shark Week shows no signs of slowing down. Shark Week 2013 was the most-watched Shark Week in the event’s 26 year history across all key demos including Persons, Men and Women 25-54/18-49/18-34 delivery. Shark Week’s first-ever late-night talk show, Shark After Dark, out-delivered every late-night cable talk show competitor in both Persons 25-54 and 18-49 delivery. Shark After Dark also beat its late-night cable talk show competition among the coveted Persons 18-34 demo. During the calendar week from August 5-11, Discovery Channel ranked as the #1 network in all of television among Men 18-49 delivery, no exclusions. Shark Week 2013 on Discovery Channel was watched by 53.169 million viewers (P2+), of which 26.387 million were persons aged 25-54 years old.
Nearly all of Discovery’s affiliate partners are participating in promotion around Shark Week with advanced screenings, sneak peeks, sweepstakes, social promotions and a robust Video On Demand slate. Details include screenings and family day events at city aquariums and museums and cross channel spots in multiple markets nationwide.
Discovery Education, the global leader in standards-based digital content and professional development for K-12, brings the science of sharks to students around the world with the launch of Sharks, an innovative content collection available year-round through Discovery Education Streaming. Students will have a front-row seat to Discovery’s finest shark-infested content and learning resources. With engaging K-12 multimedia and lesson plans, the collection offers teachers and students an opportunity to learn more about nature’s most feared-and often misunderstood-predators. Additionally, students can take a deep dive with recent Shark Week classics available through the award-winning Discovery Education Science TechbookTM, such as Great White Highway, Into the Shark Bite, and Top Ten Sharkdown. Discovery Education services are available in over half of all U.S. schools and primary schools in England, community colleges, and in 50 countries around the world.
Following Shark Week 2013’s buzz-worthy performance, with 2.6 million Tweets, 11 Worldwide and 15 U.S. Trending Topics on Twitter and Shark Week trending on Facebook, fin-atics will have even more to dive into online this year. SharkWeek.com is the hub for all the action, including jawesome photos, engaging videos and additional multiplatform features to be unveiled later this summer. The ever-popular Shark Cam is getting even more bite and will feature more than ten cams with incredible footage from great white hot spots off the coasts of Cape Cod, South Africa and Australia, as well as photos, videos and other interactive elements. Meanwhile, Snuffy the Seal, is alive and well on Facebook (SnuffyTheSeal) and Twitter (@SnuffyTheSeal) where fans can enjoy #SnuffySelfies from the Shark Week hero, and everyone can ensure they don’t miss out on any Shark Week fun on Facebook (SharkWeek), Twitter (@SharkWeek), Instagram (SharkWeek) and the newly-launched SharkWeekTV on Snapchat.